Charulata,
The Home
of
Elegant Sarees

Welcome to Charulata, your one-stop destination for authentic, designer,  traditional and Daily wear sarees that celebrate the timeless elegance of Indian fashion. Based in the heart of  Kolkata. We specialize in curating a wide range of handloom sarees, bridal sarees, silk sarees,  party wear sarees and office wear sarees that reflect both heritage and modern aesthetics.

Our Story


At Charulata, we are more than just designers — we are storytellers, dreamers, and passionate curators of India’s rich textile heritage. United by our love for handloom sarees, traditional Indian textiles, and sustainable fashion, we created Charulata to celebrate timeless elegance with a modern twist.

Saioni is a graduate of Calcutta University with over six years of experience as a digital marketing professional. She has worked with iconic brands such as Lakmé, Shoppers Stop, Pantaloons, and the ITC Group of Hotels, bringing valuable branding and e-commerce insight to Charulata’s growth in the digital space.

Neha, an engineering graduate from MAKAUT, West Bengal, spent five years at Tata Consultancy Services (TCS). Her structured thinking, technical expertise, and problem-solving approach play a key role in scaling Charulata as a modern Indian fashion brand.

Rajarshi, a graduate with five years of experience in the BPO sector, now works in the public sector. He was the first to recognize our shared passion for sarees and textiles and encouraged us to become entrepreneurs in the Indian fashion industry. His motivation laid the foundation for what would become Charulata.

Together, we aim to revive and reimagine the beauty of handcrafted sarees, ethnic wear, and artisan-made fashion, supporting local weavers and promoting slow fashion in an increasingly fast-paced world. Join us on our journey as we bring India’s finest textiles to life — one saree at a time. Founded with a passion for Indian textiles and a love for timeless elegance, Charulata began as a small saree boutique with a big dream — to bring quality, craftsmanship, and tradition to saree lovers around the world. Over the years, we have grown into a trusted name in the saree boutique industry, known for our exclusive saree collections, personalized service, and commitment to quality.

Three people, two women and one man, pose for a selfie on a busy street. The women are dressed in traditional white and black attire with matching jewelry, and the man is wearing a white kurta. They are smiling and appear to be enjoying their time together. The background features shops, signage in Bengali, and street vendors, indicating a lively urban setting.

Our Mission

At Charulata, our mission is to celebrate and preserve India’s rich textile heritage through thoughtfully designed, handcrafted sarees and ethnic wear. We aim to empower local artisans, promote sustainable fashion practices, and reconnect modern India with its traditional roots.

By blending timeless elegance with contemporary design, we strive to create pieces that are not just garments — but expressions of culture, identity, and artistry. Charulata is committed to making handloom sarees, ethically made textiles, and artisan-crafted fashion accessible to conscious consumers across the globe.

Our Vision

At Charulata, we envision becoming a globally recognized Indian fashion brand that redefines ethnic elegance through authentic craftsmanship and conscious design. Our goal is to build a platform that not only showcases the beauty of handloom sarees and heritage textiles, but also uplifts the lives of traditional weavers and artisans across India.

We aspire to inspire a movement toward slow fashion, where every saree tells a story, every weave carries history, and every customer feels connected to India’s timeless textile traditions. Through innovation, integrity, and inclusivity, Charulata aims to bridge the gap between tradition and modernity — one handcrafted piece at a time.

Stylized white leaf and vine stencil design on a dark gray background, featuring a vertical arrangement of leaves and small circular berries in a decorative, symmetrical pattern.

Charulata is not just a saree; it's a story woven with tradition, wrapped in elegance, and carried with pride.

A close-up black and white portrait of a woman with long hair, wearing a traditional nose ring and a small bindi on her forehead. She is dressed in an embroidered outfit and gazes softly at the camera with a gentle smile.

Neha Barman

Stylized white leaf and vine stencil design on a dark gray background, featuring a vertical arrangement of leaves and small circular berries in a decorative, symmetrical pattern.